When it comes to search engine marketing platforms, there are really only three worth mentioning: Google Adwords, Yahoo Search Marketing, and MSN (now Bing) Adcenter. While each offers a slightly different blend of traffic and user behavior, neither Yahoo or MSN come close to competing with Google Adwords on sheer user counts and search-term quantity.
This same opportunity is what makes Google Adwords such a difficult and competitive platform for online marketers. From small-time business marketers to million-dollar online affiliates, the competition for space on Google Adwords is unbelievable and the potential income from at top spot is enough to keep any competitor coming back.
These five tips will help you advertise effectively on Google's major search advertising platform. With the most traffic of any online advertising platform, a range of tools and optimization options, and a literal gold mine of opportunity, mastering Adwords is one personal development that every marketer needs to make.
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