Follow only your SEO expert’s advice, and you’ll spend all your time researching keyword phrases and looking for possible backlinks. Follow your web designer and you’ll be immersed in building the right image for your site. Ignore everyone but your programmer and your site’s code will be a thing of beauty. But no one will ever see it.
While each of these experts have a point — after all, your site must be optimized for search engines, have a professional image and be coded properly – they’re all missing one key element in the equation: Content.
Why is content so important?
-
[Not to worry, my friend. Although the rest of this article is protected for Club Member - Free Content members only. You can easily join the Productivity Club or login to read the remaining content. Club Member level is always FREE.]










{ 2 comments… read them below or add one }
This is so true but article writing…good article writing can consume a lot of your time so consider outsourcing some of it…
Another good tip when writing is to just write what you are thinking…In your natural voice. It will flow much easier this way…