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A great podcast title is important not only to grab attention from the readers and potential podcast listeners, but it can also make your podcast page stands out in the search engine result pages. Search engines also known to weigh on title as part of the important factor to determine the topic of the site and pages.
There are many strategies that you can use to draw attention to the podcast site and pages. One of them is by writing great titles. They are important because they are the first thing that is read. It has to be interesting enough or people will not click on it to read more.
There are a few tips to create strong podcast title. These tips also apply to the titles of each podcast episode pages.
1. Short and simple
A title should be simple and short. While long titles work, sometimes better, you want to stick with shorter ones because of the limitation of space in podcast directories and search engine results. Keep it at around 40-50 characters.
As with simplicity, it is better to be clear rather than clever. Remember that people scan on the web so they may not get what the podcast is about if you try to be too clever. International audience may not know about the podcast if it uses slang.
2. Attention grabbing
The title should grab attention and stop the readers in their tracks. You can do this if you know what the readers are most interested in. Of course, you have to keep up the promise and deliver it in the podcast.
3. Know your keywords
Keywords are the building blocks of a web site. Search engines use them to determine what your site is about, and specifically what the content of a page is about.
Using keyword rich title can help because it allows readers to relate to the topic they are searching in search engines. This is also very helpful for search engine optimization. Ranking in search engines for the right keyword is important for traffic.
4. Describe and reveal
A title should be able to tell what the topic of the podcast. Unless your brand is popular and everyone knows about it, you should focus on clarity. It should also reveal what is in the podcasts.
Interested readers will click through and they can read more about the podcasts after they come to the site or page.
One good trick is to treat your title as mini advertisement for your podcast. What good is a podcast or podcast episode without people listen to it? Studies have shown that you can increase readership tremendously by using nothing different but the title, so spend some time on it.
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Author: Hendry Lee
Article Source: EzineArticles.com
